Kevin Durant received boos during Team USA's game against China at Staples Center on Sunday evening.
Although many in the basketball world believe the Warriors are the new "villains" of the NBA, Durant is optimistic that casual fans will ultimately cheer for Golden State.
“If you like basketball. If you enjoy basketball,” Durant told Michael Lee of The Vertical. “But if you enjoy the drama and everything that comes around, the narratives, the comparisons and the rankings, obviously, it’s going to be like a TV show to you.
"If you enjoy pure basketball, like I enjoy it, then it don’t matter who is playing. You’re going to want to watch good basketball. If you enjoy basketball in its purest form, you can appreciate how far our league has come and the great players in our league."
After Durant's introductory press conference on July 7, Warriors CEO Joe Lacob weighed in on the "villain" narrative.
"It's hard to hate our style of basketball," Lacob said. "It's hard to hate who our players are. It's fun basketball. To me, it's basketball the way it should be played -- a lot of ball movement, passing, sharing of the ball -- that's fun. That's pure."
Last year, the Warriors led the NBA in points per game (114.9), field goal percentage (48.7), 3-point percentage (41.6) and assists (28.9).
They broke the record for most regular season wins in NBA history, and the Warriors finished the year as the second most popular in team merchandise sales.
"But if you enjoy all that [expletive] that comes from the outside, then you’ll love the boos and the tweets and the first takes and all that," Durant explained. "I love basketball and I love whoever loves the game in its purest form.”