There's 291 days to go.
But the San Francisco Bay Area Super Bowl 50 Host Committee unveiled plans and images on Tuesday, which boast a temporary “Super Bowl City,” showing happy football fans lining the streets of San Francisco -- the iconic Ferry Building and Bay Bridge gleaming in the background.
"This isn't just any Super Bowl," San Francisco Mayor Ed Lee said at a news conference. "It's the 50th."
Members of the host committee took off black cloths from renderings that revealed what the "Super Bowl City” fan village will look like, and the new black and gold logo, with artistic symbols of the city's famous Coit Tower and bridges in the background.
In all, host committee spokesman PJ Johnston told NBC Bay Area that more than $40 million "in money and services" has been raised so far for the "entire set of host commitee responsibilities." But that number doesn't accurately portray the final sum that will cover the cost of the entire "Super Bowl City."
READ MORE AT NBCBayArea.com
Photos courtesy Super Bowl 50 Host Committee