SANTA CLARA -– The San Francisco 49ers on Tuesday announced that the organization has implemented new initiatives to attract and retain a diverse talent base. The team will implement diverse slate interviewing practices, ensuring that women and people of color are included in the interview pool for every full-time business operations position posted by the team. In alignment with the 49ers continued commitment to diversity, the team also announced enhancements to the Denise DeBartolo York Fellowship, which will now employ a rotational program providing cross-functional experience for young women who aspire to have a career in sports.
Following the NFL’s recent expansion of the Rooney Rule, requiring at least one woman be interviewed for all executive-level positions at the league office, the 49ers are furthering that commitment by pledging the interview pool for every full-time business operations position posted will include at least one person of color and one woman candidate.
“As the world of sports has proven time and time again, talent comes in all forms,” said 49ers CEO Jed York. “Therefore, it is our responsibility to provide every opportunity for talented individuals to showcase their abilities on an even playing field regardless of race or gender. This organization is very proud of our efforts to promote diversity and inclusion, and these new enhancements strengthen our commitment. We are privileged to utilize our highly visible platform as a National Football League franchise and take a leading role in promoting equal opportunities for all.”
Beginning this year, the 49ers Denise DeBartolo York fellow will rotate between departments where women have historically been underrepresented in the sports industry including Finance, Strategy & Analytics, Sales, and Stadium Operations. To maintain continuity, the fellow will have one employee assigned to support her through all of the rotations. She will also be assigned executive mentors to facilitate her growth throughout the duration of the program. The year-long paid program was established by CEO Jed York in 2011 as a tribute to his mother.